When you hear the words facial recognition, you think of a sci-fi movie with AI technology taking over the world. The truth is, we already use it everyday. It is a part of our present and will be more widespread in the future to identify and protect people and society at large.
Facial recognition is a biometric technology that detects, captures, analyses, and compares individual faces to databases or for real-time recognition. This amazing technology is quickly being rolled out in many sectors for a whole host of applications.
Facial recognition is the new fingerprint, and it is here to stay. Protecting the public is a worthy goal, and facial recognition aids in that quest. Embrace this new advancement and implement it in your business and home.
Where is facial recognition used now? Many applications are running that we may not have thought of and security uses that are vital to public safety. Here are seven common facial recognition uses in society:
Use in Personal Devices
We all have smartphones that travel everywhere with us, and they store our personal information and contacts. Manufacturers use facial recognition to lock and unlock your device.
We can easily set it up by using the phone’s camera to scan our face and keep it stored for gaining access anytime. This is a very secure way of locking out anyone from getting into your smartphone.
Use in Mobile Apps
Applications on our smartphones and computers use facial recognition all the time. They allow you to upload selfies and photos enhanced for entertainment like ageing and masking. Faces can also be detected in photos and live video streams. This software can memorize faces for later recognition.
Facebook can detect when your image is used in someone else’s posts or even their profile picture. You will get an alert, so this helps with potential identity theft. Other social media apps also use facial recognition for fun filters and tagging.
Use in Threat Detection Platform
Implementing facial recognition software video into a threat detection platform is next-level security. It involves having a platform that brings surveillance assets together, including security cameras, facial recognition, alarms, access controls and security staff to detect comprehensive threats.
You can use this platform for public and private events where weapons detection is required. You gain situational awareness in real-time and can detect threats, identify people and match them to databases for law enforcement. This is where facial recognition combines with another tech to keep the public safe. The ability to detect a threat and identify criminals in a crowd is vital to thwart an attack.
Use in Home Security
Some companies provide facial recognition technology for home security use. You can set up video cameras at your entrance to identify people coming to your door. They can detect familiar faces and alert you via an app on your phone. It is a great setup for peace of mind in your home, especially if vulnerable people are home alone.
Use in Building Access
You can implement facial recognition software at your workplace to handle access control into the building. This contactless system eliminates the need for key fobs and pin pads. Key cards and fobs can get stolen, and building passwords are shared around, so facial recognition is the answer for a secure solution.
This type of entry platform can be implemented into other systems to track people’s location inside buildings and digital time-stamping of entry and exit. It can also ban people from accessing and switching access in real-time.
It can also be implemented in schools where disgruntled students may come back for vengeance. Any threat from an individual can be identified through facial recognition and barred from entering the school building, keeping students and staff safe.
Use in Missing Persons Cases
There are growing databases that have missing persons on them. They can be linked to law enforcement, and if a facial recognition system picks up a person on that database, they can be found fast. Places like airports and retail stores already have this technology running, and it is an effective tool to find missing people.
Use in Tailored Ads
Some companies use facial recognition to give you targeted ads based on gender and age. These tailored ads help to entice you to buy, and retailers are implementing them.
This is also used to react to ads, TV shows, and movie trailers. Targeting advertising will only grow as more retailers and companies implement it. Screens are set to be implemented at gas stations to tailor ads to you because they have you captive for a few minutes, and that’s all it takes to market their products.