The best real estate agent is a tag you can assign to many tasks. The agent who makes the most commissions. The agent who generates the most leads. The agent who has the most brand awareness in the community they serve.
Ultimately, it comes down to being the best ‘you’ and succeeding in your objectives with what you believe is the best real estate agent. As you seek to further your career in real estate, there are things to keep in mind to get to the next level.
Let’s learn how to be the best real estate agent ever:
1. Strengthen communication skills
Any sort of sales is all about communication. A client won’t want to work with you if you can’t communicate with them. Buying or selling property is emotional for a lot of people. It’s a big investment.
Be kind and available to your clients, listening to their needs and offering them opportunities based on those rather than trying to pigeonhole them into wanting something they don’t.
2. Be available to clients and leads
No client wants a text, phone call, or email to go unreturned for hours. That’s a bad real estate agent that will likely lose their client or lead to someone else.
A good real estate agent is on top of things and always ready to answer texts, take a call, or respond to an email promptly. Prioritize your time and be available, especially to clients. Your response time is everything when it comes to making a client feel valued and closing a sale or purchase in real estate.
3. Get professional photos done
Suppose you don’t already, get professional real estate photos done. In that case, that can be put on your website, social media, business cards, and any future ads or marketing campaigns you take out.
A professional photo representing you in your best light communicates a lot to leads. It’s necessary for the real estate game to act professionally, which means looking professional.
4. Use the available marketing tools
You need to not only create awareness but generate leads. It’s nearly impossible to be your best real estate self without going online and creating a brand for yourself.
Get to know how social media marketing campaigns and Google Ads work, and hire someone to create a website for yourself. Use your budget’s available marketing tools to establish you as your city’s top real estate agent.
5. Start an email subscriber list
Email is a direct way to keep in touch with leads. Through email automation software, it’s easy sending regular emails seasonally and cultivate leads that will hopefully turn out to be clients. Alongside getting involved with email marketing, use CRM for real estate agents. Make it your official contact list.
Include all phone numbers, emails, and contact information for past customers, potential leads, business partners, and more. Stay up to date and engaged with your contact list. Even something as simple as sending a holiday card in December can maintain those relationships.
6. Stay up to date with current trends
There is no end date when you conclude your education in real estate. Trends change. Maintain a student mentality approach to real estate. Stay updated on the latest statistics, converting data into an actionable approach. Don’t be afraid to seek out mentors in the industry, either at your brokerage if you work at one or through other means.
Information is key to becoming an authority in real estate, and, as an agent, if you aren’t updating your education, you’ll be slowly losing it as new trends present. This is why it’s so important to stay up to date with what’s going on.
7. Host open houses and build expertise
How host an open house is a specialty that comes with experience. Hosting open houses will allow you to meet new people in the community. As a real estate agent, you can introduce yourself, make new contacts, and offer help.
You get to show off the home you’re selling, discovering what works and doesn’t in that dynamic. Fine-tune your approach to open houses with each one. Quickly you will find this to be one of the better ways to meet potential leads that could lead to a sale.
8. Build your network of key assists
‘Key assists’ can be considered the people who will help you achieve your goal of purchase or sale in real estate. These will be bankers who provide mortgage loans, real estate stagers for properties you want to be staged, home builders, and condo corporation representatives.
You should also communicate with interior designers, home inspectors, and people like this. You will want to be the real estate agent who always ‘has a guy for that.
9. Prioritize yourself
A last piece of advice: ensure you’re taking care of yourself. Real estate agents set their hours. This often results in overworking one’s self. Be sure to get enough rest.
Eat healthily. Take regular time off. Exercise regularly. Prioritize your health from a mental and physical standpoint, and when you do that, you will always show up ready to perform at work and give your best effort.